I know the concept of video email is fairly new. Imagine acquiring a birthday video email, info on a property you had been seeking, or advanced notice of a new car model with a video of it in the email. Certainly providing links to videos on emails is becoming common, and lots of marketers do that. So why not take the next thing?
What You Can and Cannot Do. First, at this time, embed video in email in an email is not possible. One day it may happen, but at this time email servers don’t have the necessary software for this particular. What this means is text links or graphics. Research suggests that using a graphical representation of your video then providing a direct hyperlink to the video email is the best way to achieve video emailing right now.
The Truth For Video Emails. Inside an article by Mark Brownlow, “Video email: current practices”, he discusses the study on video emailing. There are some interesting statistics. Taking a look at this statistic, it really is obvious that video is currently acceptable to most internet viewers. “In accordance with comScore, US Web users viewed 14.8 billion online videos in January, with YouTube alone scoring over 100 million unique viewers in that same period”. Finally video has come old, and we are all conditioned to make use of it.
Comparing emails without or with a youtube video link, “If not linking to video his click through rates are between 20-27%…when linking to online video it’s consistently between 51-65%” Anna Yeaman. We understand which a video link receives a far greater open rate when compared to a simple text message.
Having an image within the email, views are 5-ten times as many! Campaign Monitor reported that: “the screen grab was clicked on greater than 5 times as often because the text link.” Mark Brownlow says of his very own email campaigns, “Inside my own newsletters, a relevant video image attracts between two and ten times the clicks the accompanying text link gets”. Would you have this? For those who have a properly constructed image in your email, 5-ten times more people will click on the link and consider your video. Should you be in sales, information dissemination, advertising what might you spend to have 5-10 times more and more people view your message?
We are all familiar with text links pointing to videos. These are generally common in emails now. The process is that the link is usually a bunch of numbers a meaningless symbols and not very sexy! The writer puts a catchy headline in there to entice one to click. Now you get about double click through rates when you direct your emails to your video, so it is very good compared to sending those to a text blog entry for instance.
A Youtube Video thumbnail is where you get yourself a picture to simply click so that you can take part in the video email. An extremely well produced image appears like a play button. Once you click on the image it opens up a browser and plays the email seamlessly. When using a video thumbnail similar to this, the investigation suggests a 5-ten times better response than a standard text link! This is huge.
It is far from intrusive, when you only see the video if you click on the link. We feel this is the best way to use video email right now, as well as the research backs us up. In comparison to an e-mail with a simple text connect to a blog post, you are likely to view a 10-20 times greater open rate. This can be phenomenal VIDEO WITHIN THE EMAIL
There is an email company or two around since sends an email having a video in it. While this seems great, imagine receiving 20 emails and each and every time you click on one a video starts paying! I believe this is intrusive, and several are likely to get angry at invasion with their personal space. Also, with most of them you require special software or plug ins to view them.
For this reason inside your face aspect, I would recommend that the best form of video email now and in to the future could be the thumbnail version, where with the click of any mouse a top quality video plays seamlessly.
What Video Email Service Should You Use? I think by you can now understand why I am so excited by the thought of video email. It is exciting, new and I believe in the same space as TV was when it first appeared. Right now video emails are swsipc that common. What this means is sending a note by doing this is quite very likely to get opened. As people become more acquainted with the technology, expect better yet response to video emails, and reduced openings of more traditional text links.
Video Email is definitely the new emerging technology in video. Right now you may capitalize out of this new wave. Television employed to get tremendous response from their ads when it first started. The same is true of video email right now. In the future years when it becomes more common, the results will likely diminish, so why not benefit from it today.