Like cold calling, emails focused on potential prospects are known as “cold emails.” Sometimes, regardless how hard you try, it’s hard to get potential customers to open and read those emails. Here are a few tips that may help to increase your open and read rate of cold emails.
The Niche Line: Authors, writers and publishers spend enormous time creating their titles. Why? Because they know that the primary reason people buy books, read articles, or click on news content articles are the title. Invest some time on creating a subject line that catches your potential customer’s interest. It needs to be concise and must summarize your email.
The Funnel: From a web marketing standpoint, view your email as the starting of the sales funnel. The cold sales email ought to be brief and succinctly diagnose a prospective customer’s problem or concern; give a solution and a method for that customer to discover how they may solve that problem, or provide the proper links to discover that solution. Put simply, don’t send them to your house page. Take them right to the page in which you provide your services or answers to that exact problem. Additionally it is beneficial to have a short video on top of that page that reiterates their concern and supplies some solutions or ways to solve the situation and why they should read your copy on the page.
Research: It always helps you to perform some extra research on the possible client. In addition to viewing their sites, check if your customer has personally written any blogs or articles. Read what they have written. If appropriate, it is possible to send an e-mail in their mind about their article or blog along with a comment. Make sure that you hold the signature box of the email filled in properly, having a website as well as a call to action to look at that site. Example: “Look who helped XYZ Company increase their sales closing by 20% – (add site link).”
LinkedIn: A bit LinkedIn research goes along way. I assume you have targeted your potential prospects, so linking up with them may be beneficial. Also, check if they fit in with any groups. Take a look at their participation level and when they participate, join that group and comment after them. (Just like the comments on blogs and articles, ensure that what you say has merit and is not a blatant try to win favor. Phony never works.)
Value Add: You can also give you a free ebook, white paper or video inside your email subject line. For example, in case your marketplace is branding, you might utilize a subject line using a value add including “Get your customers to consider you initially – 7 tips video!” Lead with that in the subject line and merely ask them to click to read through or see the video. (Do not make use of an attachment, as fydmpg
people will not open attachments.) Ensure you always put a call-to-action in every value add. Remember, if the subject line as well as your value add suits using their need, they will probably open it, read it, see it and do something.
Follow-Up: Either with an auto-responder or maybe your own little typing fingers, follow-up in a day or two having an email stating “Hope you read our 7 ideas to get your customers to think of your first. Or even, you are able to view it here (add link).” “At XYZ company, we specialize in… ” Here is where you can provide further information about how your business can solve your customer’s problems and provide links, as well as the connect to the page which offers your service (with the video) within this email. Chances are they are going to view the video first and after that read your white paper. (Again, take time creating your subject line with this email.)
Patience: Like hammering a nail, if you keep at it, eventually you drive it home. Everbody knows, your competition for that eyeballs of prospective customers is fierce. By doing some extra work on your subject line, funnel, content, a value add and follow-up, you may, undoubtedly, be doing more than the majority of your competition. That little work is exactly what will help you stand out inside the minds of your prospective customers and, eventually, have them to open and study your cold emails.