One of the biggest mistakes most marketers do nowadays, is think email marketing is dead. Many marketers today drop the email marketing scheme to select social media. Come to think of it, social media marketing look much more sexy than email. But, is a social media post really competitive with an e-mail? Before we answer that question, lets state a highly known fact. It is easier to send a friend request on Facebook than to collect an email online. But trust me, email marketing is thrice as worth the cost as social media marketing. So, precisely what is email marketing?
E-mail marketing will be the targeting of consumers through emails. Every emails delivered to a prospective customers can be regarded as as e-mail marketing. Email marketing involves sending a promotional email or perhaps an ad to a subscriber. Via his email address. Significant amounts of organisations today use email marketing. Much more bloggers do use e-mail marketing today than ever before. For example, perhaps you have been browsing on a website, and you also see some field what your location is motivated to submit your name and email to acquire a free eBook or update? That is the front a part of e-mail marketing.
Most bloggers use email marketing since it increases the customer experience. With a well targeted email list, you are able to reach established customers and prospective ones too. Virtually any subscriber will be informed better and more easily via email. The email could have a larger visibility when compared to a Facebook post. The Facebook post will be drowned in a stream of content in the minutes following its posting.
Do You Need Email Marketing? If you wish to enhance your customers’ or readers’ experience, you will want email marketing. Forget about the glamour and the flashy of social media. Our company is talking efficiency here. We are talking greater engagement. Greater reach. Greater click through rate and a lot more. As much experienced marketers say, ” the money is within the list”. Some even say “your net worth depends upon your network”. In the following lines, I will explain the main advantages of e-mail marketing. During these explanations, I will use statistics. The websites which produced those stats is going to be mentioned after this short article. So, let’s get into the advantages of using e-mail marketing.:
Potential Reach: Are you aware that in 2013, there were about 3.2 billion email accounts created in the world? 95% of online consumers work with an current email address. By far the most interesting truth is; 91% of the consumers check their email accounts at least one time a day. Today, we browse more with this phones than our computers. Consequently, we are more easily notified once we receive emails. Our phones position the notifications right before our eyes.
Today, it is much easier to check for an email compared to a Facebook or Twitter post. The reason being whenever we post content, so does a million others. As a result, finding a particular post you liked 3 weeks ago could be the most daunting task.
Actual Reach: Before I explain this part in greater detail, let’s find some good interesting numbers. In the first 50 % of 2013, a study conducted using emails as being a marketing channel revealed some staggering facts. The one that stands out the most is that this; 18% in the emails sent throughout a campaign never reach their destinations. 4% from the sent emails are sent in to the spam folder. That creates 22% from the sent emails that do not actually get to the intended receiver.
On the contrary, 78% of the emails sent during an email campaign actually reach their destination. Think of it this way, In the event you send 1000 emails, 780 emails will reach their destination. In addition to that, 91% from the receivers check their emails daily. This implies, about 709 receivers will in fact visit your email. This can be great efficiency, as less than 30% from the emails sent are lost.
Now, let’s compare these numbers with those of a Facebook campaign carried out in a similar manner. This stated that 74% of the Facebook posts are actually lost in the big stream of content. Which is a problem. Which means, per thousand Facebook posts, 740 are lost within the stream of content. That leaves us with 260 posts seen by our target readers. Another bad thing is, everyone who sees your content will never actually click through. Not even half would really do. That leaves us with less than 130 people who are actually thinking about our offers.
Click Through Rates: In the earlier point, we discussed what percentage of people that see and could like your posts and mails. Now let’s speak about people who actually complete the actions and do what you want these to do. Let’s dnsnaz clicking on a hyperlink. This link usually takes these to a website landing page or even a website.
Click through rate is the portion of people that receive your message and also click it. The click through rate of any tweet is .5 percent instead of 3% for the email. These numbers look small initially. But, which means that people click 6 times much more on a message link than on the tweeted link.
Let’s keep on using our example of 1000 emails and 1000 social media posts. A .5% click through rate means per thousand, 5 individuals will actually click your link. This can be for social media. Sometimes the click through rates are higher, but those are particular cases. The numbers we use listed below are average ones.
A 3% click through rate with emails means 30 clicks per thousand. This is the best click through rate you are going to obtain normally. The numbers usually are not astounding, but efficient numbers usually are not always astounding. The main difference is such because, when people provide you with their email addresses they really want to hear more form you.
Your Readers Want It By Doing This: A lot of people use social networking to speak with friends first. Seldom will they be used to receive business news and reviews. You will find specialized websites for the. 77% in the users throughout a survey online said they prefer to obtain promotional messages inside their emails. 4% said they prefer these messages on social networking. This talks to the reality that by submitting an e-mail, individuals are literally offering you an organization meeting location.