Pr releases can produce major benefits in marketing and PR, even if they do not achieve placements in leading media outlets. Savvy PR departments and agencies use white label press release to spread news releases, as each delivers unique benefits. Paid services promise media placements and syndication, while free services secure valuable links for online traffic.
A lot of companies, non-profits and PR agencies utilize paid subscription services like Business Wire to assure their press announcements show up in leading publications. The subscription services have arranged for automatic publishing of news releases in countless websites on the internet – thereby virtually guaranteeing placements for his or her clients’ news releases. A lot more importantly, news releases often serve as the basis for journalist-written articles in prominent, high-circulation news publications. Consequently, news releases distributed by subscription services often achieve high rankings in Google News search engine results.
Why Free Press Release Services Still Matter – Free services usually publish the release on their site and seldom hold the syndication/distribution clout from the paid services. The advantage of free sites is the capability to develop keywords, links, tags and meta-tags – which all play a role in the traffic on your website as well as your website’s rank.
These links all enhance the variety of total backlinks for your site, which page rankers like Google Pagerank and Alexa consider when rating websites. As Bruce Clay, founder of Bruce Clay, Inc. marketing optimization agency, explains:
“Press announcements have been in existence forever and they are generally still beneficial to what they were originally made for: traffic and branding.” Google’s recent link scheme guidelines have driven controversy about whether releases build SEO. Google frowns upon linking key phrases as anchor text in news releases and wants them tagged as “nofollow” so they do not have value for seo. However, “navigational links” that use anchor text of your own domain name, company name or product name do not need to get tagged “nofollow” and most likely still produce seo value.
Matt Cutts of Google notes that he “wouldn’t expect links from press release internet sites to profit your rankings.” However, responding to Cutts’ statement, a report by SEO Consult proved that links in releases might have direct SEO benefit.
Whether release links boost SEO or otherwise, one important thing remains certain: publication over a free press release site – especially those with higher rating page ranks – generates traffic and readership.
PR Leap is a fairly new company that was started in 2003 and it is quickly growing. They have got greater than 30,000 organizations since December 2007. PR Leap has discontinued their free service, but their paid service is not too expensive, only costing around fifty dollars. You will find a small biography regarding the owners of PR Leap, and a lot more information regarding their company on the company blog. Furthermore, they have a very useful question and answer page, where most questions about their services may be answered.
This amazing site seems uncomplicated, with basic information about the assistance. From studying the blog I can tell that the owners love what they are doing, and seem to worry about the user. They keep your user updated, by posting many articles on their blog. However, they did have some difficulties with their website last month due to “pay hold” bug, however the problem was fixed quickly.
The Open Press is a very professional website that offers the distribution of press releases for free. The free press releases is only going to show the production with plain text and this will only be on The Open Press for six months. Additionally, they reject about thirty percent from the press releases and you should not permit you to fix your mistakes and repost. However, they actually do have another choice, press release with stars, which puts your press release on The Open Press’ PRO PR section. This ranks it higher on other websites, making it possible for more viewers. The minimum price with this option is ten dollars and if you would like more stars, that gives you more options, then it is around fifty dollars. Another perk is your press release will continue to be on the website for any year instead of 6 months. The Open Press also provides you with email alerts regarding your press release, making it simpler to monitor.
Overall it appears to be very professional. It really is a very useful website, with creating a release, and how to send it. It also provides you with most of your options upfront. However, as being a totally free press release site it can have a lot of rules. When posting your article, there is an extensive listing of “don’ts.” Something that I did find interesting is that there is no room to edit. If they usually do not just like your article chances are they will not post it, and there is no need a chance to edit it; this really is something which most other websites permit you to do.
There is not any fee to create a free account with Newswire Today, and in addition no fee to send out a press release. They feature the essential choices for free press release distribution. For example, your submission is published in the order it had been received, with 3rd party advertisements. However, they are doing possess a Premium option by which your press release is published the same day, with a company logo, statistics, and no 3rd party advertisements. The Premium option can range from ninety-five dollars to four hundred dollars.
In comparison to the other free press release wire service websites, this one was the simplest to accomplish. Even though I used their free option they published my press release rather quickly after I submitted it. One problem i did run into was the date of my press release was changed after I tried to resubmit. I used to alter it after editing, however it yctzsj not allow me to. However, there exists a company number that one could call for all questions.
Both paid and free news releases can also positively influence online reputation. Announcements of new products, services and promotions present positive information in search results that will rank highly and for that reason push down any negative comments and posts inside the listing of search results. Pushing negative articles off page one of search engine rankings is a major objective of online reputation management programs.
An excellent distribution plan also requires media monitoring to monitor news reports release’s placement. A powerful media monitoring service will clip the publications that reported the press release, monitor conversations concerning the company or products after the release, and look at the reach and reader sentiment in the press release.