In the hospitality business, building and highlighting social proof is essential to attracting attention and, subsequently, new clients. There exists multiple reason why you should put considerable effort into spreading digital word of mouth. Listed here are top main reasons why it’s essential to set aside a budget and make a marketing plan around generating social proof for the hotel
With the influx of genuine feedback (almost all of which would hopefully stay positive), it is possible to construct trust among your clients. Social proof increases your credibility as an establishment and can help convert an unsure customer inside your favor. Online reviews, ratings and testimonials are the most useful type of advertisement to your hotel and will rival the fanciest and many expensive marketing campaign imaginable launching.
Strategy for Collecting Social Proof. Like I’ve mentioned before, there are numerous ways that you can collect social proof, the most common ones being asking customers to go out of reviews and feedback, getting influencers to talk about you by offering complimentary stays, and encouraging interactions (like check ins) on the social media marketing page. These ought to be integral in your website marketing and branding campaign. But I’d want to discuss several other methods to collecting social proof for the hotel:
There’s a good reason why Facebook’s traffic skyrocketed once it started supporting GIFs and videos. Visual media has the capacity to influence people and can go viral using the slightest impetus. A youtube video highlighting the offerings of Hospitality.Pro, sightseeing options in the city, places of local interest, and also the culinary treats in store to your guests will definitely be met with great enthusiasm. And when it’s well made, having a dash of creativity inside it, you can expect it to draw in customers to your doors very quickly in any way.
They are saying a picture speaks a thousand words. Extensive research proves that posts with images are 35% more prone to draw engagement rather than the ones with just text. Research also reveals that individuals are more likely to believe statements which can be substantiated with images. So, the next time you want to share customer reviews and testimonials, ensure that you attach a picture to attract more traction.
Humans are visual creatures and infographics are the best option you may have when you wish to present data in an interesting manner without boring your audience with chunks of text and long paragraphs. Don’t forget to xezkop them in your advertising campaign. Collecting social proof isn’t all of that difficult, but any technique is only as strong as its execution. Once you’ve used videos, images, and infographics to convince travelers that your hotel is a good option, give them a clear call to action to follow. Route them to your website or website landing page and then in no uncertain words tell them what they’re needed to do.
Don’t leave anything to guesswork. If you would like those to leave a review, make that clear. If you would like them to book rooms and earn a price reduction, make that clear. The moment you depart things ambiguous will be the minute they’re likely to get confused leaving. Don’t let your work head to ruin. If you’ve crafted the marketing plan to collect social proof with great care, don’t let an unclear call to action ruin things to suit your needs. Now go tap into the power of social proof and use it to your benefit. Get the past and offer customers referring to you and use their goodwill to draw in more traffic your path!