With some 1900 company name changes last year, one could think these re-branding efforts would pay dividends in market share, customer perception, and employee focus in forging a new direction, in the short and long term. Does XFINIITY make relevant and pertinent business sense for all stakeholders involved, or could it be viewed as confusing and irrelevant?
They are the questions Comcast must answer when making an investment in retraining customers to believe with regards to their existing and new releases under new brand name. But you can find inherent difficulties with re-branding which should be addressed to ensure the new name fits with an existing and future targeted customer culture.
The question remains, will customers possess a exposure to the XFINITY name? Is Comcast seeking to merge its products, both existing and new, right into a new brand that best describes its future? What else will the business do today to enhance the name, like tying it to new and improved customer care and quality engineering? Or maybe it would like to distance its products from a classic name brand like Comcast, which was from the pros and cons of customer perceptions.
Even though company parent name will always be Comcast, despite the newly acquired NBC-Universal, most of its products will likely be marketed underneath the name XFINITY, including, Digital Video, Broadband, and Telephone. This goes onto include employee uniforms, customer bills, and product related advertising.
The question remains, will customers have a relationship with the xfinity login email? Is Comcast seeking to merge its products, both existing and new, into a new brand that best describes its future? What else will the organization do in order to enhance the name, like tying it to new and improved customer service and quality engineering? Or maybe it wants to distance its products from a classic brand name like Comcast, which has been through the ups and downs of customer perceptions.
Although the company parent name will always be Comcast, despite the newly acquired NBC-Universal, all of its products is going to be marketed beneath the name XFINITY, including, Digital Video, Broadband, and Telephone. This tnxxjl to include employee uniforms, customer bills, and product related advertising.
Len Grace is the founder and editor from the Cable Pipeline, a Cable Industry Blog dedicated to highlighting pertinent and relevant issues in the Cable/Telecom arenas. His insights and opinions both inform and enlighten readers on current industry trends including Broadband, Digital Cable, Telecom, VOD, IPTV, Infrastructure, and Business Strategy.
He is a Cable Industry veteran with over 18 years experience as a General Manager with Comcast Corporation, and currently may serve as an Independent Consultant/Strategist and Blogger leading to Light Reading’s/Cable Digital News, an internationally syndicated technology news organization. He also contributes to BroadbandBreakfast.com, a day-to-day website with definitive and independent news on broadband stimulus funding, wireless internet, and the national broadband plan beneath the banner Expert Opinion.